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Corporate affairs agency Wilkinson Butler has launched WB Consumer – a new consumer PR division that works with purpose-led brands.

“We’re a specialist ‘corpsumer’ agency,” explains Belinda Andrade, Head of Consumer PR.

“We work with clients whose audiences’ not only make their purchasing decisions based on product features, benefits and price. But who also want to align with the values and behaviours of a brand because it mirrors their own value-system.

Most Consumer PR agencies operate with tunnel vision, hustling for quick wins without looking at the big picture. While there’s a place for the quick wins – we do better.”

Wilkinson Butler is driven by ethics, core behaviours and a Code of Conduct, which brings a strategic strength to WB Consumer. The sharing of insights between the two divisions, and a cross-pollination of highly-skilled staff, means WB Consumer can truly broaden the view of what constitutes success for its clients.

“We can provide cohesive consumer communications services that work in synergy with corporate objectives,” says Andrade.

“We have an amazingly talented team with a diverse range of specialties which provides exposure to a greater set of skills and perspectives across the agency.”

WB Consumer will specialise in PR and communications, social and digital, and events.

“We don’t suit all clients; we do suit purpose-driven organisations that require high-quality, long-term results.”